COLOUR
AMMONIA
Ammonia is used in colour to bring the cuticle to an alkaline level so it can open and the colour pigment can be deposited. Our colour has a pH level of 8.59 which is the minimum pH level needed to push the colour pigment in. J Beverly Hills colour has less than 1% ammonia in levels 1-10 and less than 2% ammonia in our High-lift series.
PIGMENTS
Much like a diamond, there are different qualities of pigments and unless we are told the quality directly, we can never be sure of their purity. Our pigments are pharmaceutical-grade and measure 99.98% in purity, which is the smallest and purest pigment molecule in the world (micro- molecular).
BOTANICALS
Our colour is formulated with pure botanicals that survive in a moderately alkaline pH and work to leave the hair healthy and shiny.
Black pearl powder, aloe vera, argan, acai berry, beeswax & vitamin C.
PRODUCTION PROCESS
We use a pharmaceutical manufacturing protocol with a completely automatic production process. All production, transport, and stock phases are carried out in a sterile environment, under vacuum, and at a controlled temperature. This ensures our colour does not undergo oxidation and its molecules reach a level of purity equal to 99.98%.
Our Colour Line provides an unmatched level of colour intensity, vibrancy, and hair condition
COLOUR FEATURES
- 3.4 oz Tubes
- Variable Mix Ratio
- All Three Controlling Bases
- Super Boost
- Warm and Cool Brown Mixers
- Pharmaceutical Grade Micro-Pigments
- 2 Transform
- Alpha-Numeric Identification
- Botanically Infused
- 5-Step Formulating System
KEY BOTANICALS
- Aloe Vera
- Argan Oil
- Acai Berry
- Black Pearl
- Beeswax
- Vitamin C
