Ammonia is used in colour to bring the cuticle to an alkaline level so it can open and the colour pigment can be deposited. Our colour has a pH level of 8.59 which is the minimum pH level needed to push the colour pigment in. J Beverly Hills colour has less than 1% ammonia in levels 1-10 and less than 2% ammonia in our High-lift series.


Much like a diamond, there are different qualities of pigments and unless we are told the quality directly, we can never be sure of their purity. Our pigments are pharmaceutical-grade and measure 99.98% in purity, which is the smallest and purest pigment molecule in the world (micro- molecular).


Our colour is formulated with pure botanicals that survive in a moderately alkaline pH and work to leave the hair healthy and shiny.

Black pearl powder, aloe vera, argan, acai berry, beeswax & vitamin C.


We use a pharmaceutical manufacturing protocol with a completely automatic production process. All production, transport, and stock phases are carried out in a sterile environment, under vacuum, and at a controlled temperature. This ensures our colour does not undergo oxidation and its molecules reach a level of purity equal to 99.98%.

Our Colour Line provides an unmatched level of colour intensity, vibrancy, and hair condition


  • 3.4 oz Tubes
  • Variable Mix Ratio
  • All Three Controlling Bases
  • Super Boost
  • Warm and Cool Brown Mixers
  • Pharmaceutical Grade Micro-Pigments
  • 2 Transform
  • Alpha-Numeric Identification
  • Botanically Infused
  • 5-Step Formulating System


  • Aloe Vera
  • Argan Oil
  • Acai Berry
  • Black Pearl
  • Beeswax
  • Vitamin C

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