AMMONIA

Ammonia is used in colour to bring the cuticle to an alkaline level so it can open and the colour pigment can be deposited. Our colour has a pH level of 8.59 which is the minimum pH level needed to push the colour pigment in. J Beverly Hills colour has less than 1% ammonia in levels 1-10 and less than 2% ammonia in our High-lift series.

PIGMENTS

Much like a diamond, there are different qualities of pigments and unless we are told the quality directly, we can never be sure of their purity. Our pigments are pharmaceutical-grade and measure 99.98% in purity, which is the smallest and purest pigment molecule in the world (micro- molecular).

BOTANICALS

Our colour is formulated with pure botanicals that survive in a moderately alkaline pH and work to leave the hair healthy and shiny.

Black pearl powder, aloe vera, argan, acai berry, beeswax & vitamin C.

PRODUCTION PROCESS

We use a pharmaceutical manufacturing protocol with a completely automatic production process. All production, transport, and stock phases are carried out in a sterile environment, under vacuum, and at a controlled temperature. This ensures our colour does not undergo oxidation and its molecules reach a level of purity equal to 99.98%.

Our Colour Line provides an unmatched level of colour intensity, vibrancy, and hair condition

COLOUR FEATURES

• 3.4 oz Tubes
• Variable Mix Ratio
• All Three Controlling Bases
• Super Boost
• Warm and Cool Brown Mixers
• Pharmaceutical Grade Micro-Pigments
• 2 Transform
• Alpha-Numeric Identification
• Botanically Infused
• 5-Step Formulating System

KEY BOTANICALS

• Aloe Vera
• Argan Oil
• Acai Berry
• Black Pearl
• Beeswax
• Vitamin C