PROTEIN LOSS
Proteins such as natural essential fatty acids, lipids, and most other nutrients are the elements that give the hair its shine, flexibility, and strength.

CAUSE
When the hair has sustained enough cuticle damage, and has lost its moisture content, it will then start to lose protein.

IDENTIFICATION
Hair color and protein have very similar structures. If hair has sustained a pigment change for any reason (sun bleaching, chemical service, etc.) they have also probably experienced protein loss. The hair will be dull and dry in appearance, light and fly away, and will fell rough and abraded.

PRESCRIPTION
RESCUETM Shampoo & Conditioner and MASQUETM Intensive Treatment