PROTEIN LOSS
Loss of elasticity is the result of the hair losing so much moisture and protein that it loses its tensile strength. The hair becomes weak, dry and brittle, losing its natural ability to stretch and retract. This is when split ends and breakage occur. With the proper treatment we can repair any level of damage.

CAUSE
The loss of tensile strengthe is caused by intense exposure to sun, wind, water, heat, chemical treatments, poor quaility shampoo, conditioner, styling aids and tools. With loss of tensile strength comes loss of elasticity.

IDENTIFICATION
When the hair has experienced the loss of tensile strength it tends to be dull, lifeless, and appears to have fly aways. At this level of damage hair has lost its natural ability to stretch and retract.

PRESCRIPTION PLATINUMTM
REPAIRTM Treatment, PURITYTM Shampoo, and NOURISHTM Reconditioner